Redskins Team Helmet |
The Washington Redskins: A Name That Impacts Us All (2013-2016)
Controversy
The NFL and Washington Redskins are caught up in a controversy about their name, and the fact that some people think its offensive to the Native Americans. The Washington Redskins, a member of the National Football League. Owned by Dan Snyder the Redskins have been in the NFL since 1932. The issue is an ethical issue based on how the Native Americans were treated during the early years of America. The issue arose when a poll went out asking if people thought the name was offensive, a lot of non-Native Americans found it to be. Another poll found that while people thought it offensive 71 percent of the people voted in it supported the name. A large number of Native Americans found it to not be offensive. Proponents of the name change argue that it shouldn’t matter if the name is found to be offensive to the Native Americans. The courts have ruled for a name change, the team has not changed their name and are fighting the court on this issue. As of 2013 there were over 115 teams in the country that used a Native American term as their Mascot or Team name. The California Supreme court placed a law in affect that bans all high school teams from using any Native American related names. Adidas has involved themselves in the issue by offering money and specialty uniform designs to high schools who change their mascots and names to less offensive ones. The money would help with the rebranding of the school. The FCC became involved and rulled in favor of the Redskins, because by their definition the name was not a crude name as some people have ensured it to be. In June of 2014 six federal trademarks on the name Washington Redskins was revoked by a federal board. These appeals don’t go into effect until the Redskin organization completes the appeals process. Then in July of 2015 a judge ordered all of the trademarks to revoked. As with the previous case the ruling will not go into effect until the appeals process is finished. The appeals case that was scheduled to start proceeding on December 9th or 2016 was postponed until another case that could drastically impact the outcome of the case is determined. Judges are expected to rule on this case in June of 2017. This case would drastically effect the Redskins in not only their name and image but also their bottom line. With their trademark revoked, it would cause their licensing to be nullified.Stakeholders
Part of The Redskins Board of Directors |
The stakeholders are anyone who is affected by
the name controversy and decisions of the business. The board of directors for the Redskins, they
are the ones who are making the business decisions for the organization. The board are responsible for how they have
reacted to the demands of the name change. The next group of stakeholders are the NFL as a
whole. With this controversy happening
it is casting a negative image on the league. The
next group that is affected is the fans of the Redskins’ and the fans of the
NFL in general. Being fans of a team
that some have deemed racist could subject these people to scrutiny that people
could cast on them because they support a team with a name like this. The last group of stakeholders included in this
would be the players on the Redskins.
They are probably one of the most important groups to the success of the
organization. With this controversy
buzzing around and the constant questions players’ face regarding this issue it
could some players’ level of play to decline because of this distraction. This could cause the team to face even more
losses in revenue.
Individualism
Individualism is defined as every persons right
to pursue his own interests and should do so, but no one has the right to make
other people’s choices about their pursuits for them. Therefore we need to respect people’s rights
to pursue their choices so we can all live in the ways we want. Business actions should maximize profits for
the owners of a business, but do so within the law. If this theory was applied to this situation
the name change would not be even argued about.
The decision would be completely up to the owners of the Redskins’
organization. Dan Snyder has repeatedly said that under no
circumstance will he change the name of the organization. Since this theory is all about owners choice,
and maximizing profits; it would be his decision.
Utilitarianism
Happiness or pleasure are the only things of
intrinsic value. We ought to bring about
happiness and pleasure in all beings capable of feeling it. Business actions should aim to maximize the
happiness in the long run for all conscious beings that are affected by the
business action. The way this theory would be utilized would be to as stated in The Case Manual “analyze the cost and benefits of a particular course of action” (Salazar 19)
The parties that would be positively affected by this would be the owner of the Redskins, Dan Snyder. The Board of Directors for the team. The players and fans of the team. This group could be considered the main stakeholders of the organization because they play the biggest part in the success of it.
To analyze the case using this theory that is what needs to be done. The benefits of keeping the name and the copyrights are: They would not have to spend money on rebranding the team which would cost millions of dollars.
In this case they are not short term thinking to save money because saving money would actually lead to the business being more successful simply because of how much of a consumer sport this is. Also fans would not have to buy new memorabilia with the rebranded logo and name on it, which would save them money as well.
The brand that has been around since the 1930’s will be intact and the legacy would be protected. Contracts would not have to be revised to include the new team name and logo. Copyrights and Trademarks would not have to be filed for the new name and logo. Licensing agreements would not have to change.
The parties that would be positively affected by this would be the owner of the Redskins, Dan Snyder. The Board of Directors for the team. The players and fans of the team. This group could be considered the main stakeholders of the organization because they play the biggest part in the success of it.
To analyze the case using this theory that is what needs to be done. The benefits of keeping the name and the copyrights are: They would not have to spend money on rebranding the team which would cost millions of dollars.
In this case they are not short term thinking to save money because saving money would actually lead to the business being more successful simply because of how much of a consumer sport this is. Also fans would not have to buy new memorabilia with the rebranded logo and name on it, which would save them money as well.
The brand that has been around since the 1930’s will be intact and the legacy would be protected. Contracts would not have to be revised to include the new team name and logo. Copyrights and Trademarks would not have to be filed for the new name and logo. Licensing agreements would not have to change.
Kantianism
Redskins Fans Dressed in Multiple Articles of Redskins Apparel |
Virtue Theory
Character traits that promote wellness or flourishing of individuals within a society. Act so as to embody a variety of virtuous or good character traits and so as to avoid vicious or bad character traits. The characteristics that allow things to function properly are called ‘good making features’ or virtuesThe virtues that the Redskins’ organization displayed cannot really be criticized because they did not sure many bad virtues. The only virtue worth criticizing was their constant and sometimes over-bearing stubbornness. Dan Snyder has said on multiple occasions that he has no intention to change the name. He has also been quoted as saying “Under no circumstances will I change the name."
Instead of challenging the issue he could have phrased what he said differently so to avoid the backlash that came from that statement. Now one could say that another virtue that Snyder has displayed that hurts his image is selfishness.
Justified Ethics Evaluation
Redskins' offense in hudle before play |
References
http://patch.com/maryland/bowie/whats-name-washington-redskins-controversy-0
http://www.dictionary.com/browse/redskin
https://cmns324.wordpress.com/2016/12/13/an-uneven-playing-field-washington-faces-racial-controversy-over-team-name/
http://www.nydailynews.com/sports/football/redskins-trademarked-revoked-article-1.1834245
http://www.newsweek.com/washington-redskins-lose-bid-reinstate-trademark-351310
https://constitutioncenter.org/blog/washington-redskins-trademark-case-put-on-hold/
http://deadspin.com/the-supreme-court-to-hear-case-that-will-likely-decide-1791290512
http://riggosrag.com/2017/01/22/redskins-trademark-oral-arguments/5/
http://www.dictionary.com/browse/redskin
https://cmns324.wordpress.com/2016/12/13/an-uneven-playing-field-washington-faces-racial-controversy-over-team-name/
http://www.nydailynews.com/sports/football/redskins-trademarked-revoked-article-1.1834245
http://www.newsweek.com/washington-redskins-lose-bid-reinstate-trademark-351310
https://constitutioncenter.org/blog/washington-redskins-trademark-case-put-on-hold/
http://deadspin.com/the-supreme-court-to-hear-case-that-will-likely-decide-1791290512
http://riggosrag.com/2017/01/22/redskins-trademark-oral-arguments/5/
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