Sports Direct retail location |
Controversy
Sports
Direct, the leading sporting goods retailer in the United Kingdom came under
fire when employees of the warehouse began to speak out against the company.
This caused the government to step in and investigate the claims made by the
employees. The main issue was that Sports Direct founder Mike Ashley, was not
paying temporary workers at least minimum wage. He was violating the law by not
paying them enough. Other issues involved making the employees sign
"zero-hours" contracts where they were never guaranteed working hours
from the warehouse. This gave Sports Direct complete power over the employees.
Many employees also were too afraid of losing their job so they would not call
out of work sick or take vacations. This culture lead to three women giving
birth in the restroom of Sports Direct warehouse because they were too afraid
of losing their job to go to the hospital. Mike Ashley admitted to knowing
about the issue with minimum wage but declined knowing about the other issues
even though he visited the warehouse at least once a week. There were also
various penalties for anything employees did. If they clocked in one minute
late, they were docked 15 minutes by the manager (The Guardian). They were also
subjected to full body searches before leaving work every day, and not payed
for the time they had to wait to be searched. All of these issues eventually
came out and Sports Direct was sued by the employees. Sports Direct had to pay
back pay to all of the people they were underpaying and made some drastic
changes to their daily operations and how they treated their employees.
Workers protest their "Zero hours" contracts |
Stakeholders
Stakeholders are anyone who is directly affected by the actions of the
company. In this case, the stakeholders are; the employees, managers, senior managers,
stockholders and customers. The employees are the most directly affected as
they were the ones who were mistreated. Managers were affected because they
were managing the warehouse staff poorly which led to the lawsuit and major
changes to come. Senior management were the ones giving the direction to manage
this way or at minimum, allowed it to happen and continue. They knew they were
not paying some people enough, yet continued to allow it. Customers are
affected because they may not want to shop at a store that treats people this
way. If I knew a company treated people, this poorly I would not shop there.
Also, prices can be affected as now their costs are rising by paying people
more. This can affect the customer's choice on where to shop. The final
stakeholders are the shareholders as they invested in the company and
potentially lost money when the stock prices dropped after the scandal came
out. The company is now looked at in a different view as more evidence
comes out; "Sports Direct branded a 'sweatshop'
with working conditions compared to Victorian era workhouse"
(DailyMail.com). Everyone who has a part in the company will be affected by the
controversy.
Kantianism
Sports Direct founder Mike Ashley in court after allegations against him |
Kant's theory for the Formula of Humanity suggests that a person should
never act if it does not respect others and is only benefiting the person
making the action. In this case, Mike Ashley did not respect all others when
deciding to under pay his employees. He was also well- aware of the working
conditions within the warehouse, yet did nothing to fix them. By allowing these
conditions, he had no respect for the warehouse employees or the shareholders
because he knew it would affect his company negatively if he was caught.
Individualism
The main idea of Individualism is that
when someone makes a decision, they make it to amplify profit for the shareholders,
as long as it follows the law. Mike Ashley acted unlawful when he decided to
pay people less than minimum wage. He knew this was against the law, yet allowed
it to continue. He could have easily corrected this but knew he was saving
money. It was in the best interest for the company and the shareholders, but it
was not within the rules of the law, therefore an individualist would not say
this was the right decision.
Utilitarianism
Founder Mike Ashley walking through his warehouse |
Utilitarianism’s idea of the right choice
or action is the one that creates the most happiness for the most amount of people
involved. Had the shareholders known about the scandal beforehand, I think they
would not have been happy giving the company their money. But assuming
everything was going well, they invested. Many employees were left unhappy,
therefore this action, to treat employees as commodities instead of human
beings, was not the right action according to Utilitarianism. Too many people were
left unhappy by their actions. Therefore, this was not the right action.
Virtue Theory
Virtue Theory suggests that a person must
use good judgment when making a decision. They must do what they believe is
right. There are four virtues of character that define if someone is moral;
Courage, honesty, temperance and justice. Mike Ashley did not use courage when committing
these acts, as he just allowed them to happen instead of stepping in and stopping
it. He was not honest when he said he was unaware of the working conditions in
the warehouse, yet visited the warehouse at least once a week. He showed no
temperance or justice when he underpaid warehouse workers because he thought he
could get away with it and it was against the law, and very unfair to the
employees. No aspect of this scandal would have been acceptable according to
Virtue theory.
References
Ashby, Jonathan. Goodley, Simon. “Revealed: how Sports Direct effectively pays
below minimum wage”. The Guardian. Web. Dec. 9 2015.
Creighton, Sam. “Sports Direct branded a 'sweatshop' with working conditions compared to Victorian era and bosses are accused of punishing employees if they talk”. Daily Mail.com. Web. 2015.
Creighton, Sam. “Sports Direct branded a 'sweatshop' with working conditions compared to Victorian era and bosses are accused of punishing employees if they talk”. Daily Mail.com. Web. 2015.
BBC.com.
“Sports Direct founder Mike Ashley admits pay errors”. BBCNews.com. Web. June 7
2016.
Dean,
Jon, Smith, Mikey. “Mike Ashley admits Sports Direct workers paid below minimum
wage and on prepaid debit cards”. Mirror.co.uk. Web. June 7, 2016
Rodionova,
Zlata. “The 7 most shocking testimonies from workers at Sports Direct”.
Independent.UK.com. Web. July 22, 2016.
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