Showing posts with label California. Show all posts
Showing posts with label California. Show all posts

Thursday, December 17, 2020

Uber and Lyft: Employee Reclassification

Uber and Lyft: Employee Reclassification

By Benjamin Kolb

Abstract

In the past year of 2020, Uber and Lyft services have provided easy access and affordable driver services to people across the United States. Their drivers have played a key role in executing these services to the general public. Recently however, both companies have come under fire by the state of California for the misclassification of their drivers as independent contractors. The state of California sued both companies, claiming that these drivers are employees, not independent contractors and they should be given employee benefits. Uber and Lyft fought the courts, and the final decision turned into a ballot question for the public to vote on. 

By looking at business ethics theories including Individualism, Utilitarianism, Kantianism, and Virtue theory, Uber and Lyft can be found morally right or wrong in their actions. An individualist would find these actions of Uber and Lyft as justified, because they are within the law. A Utilitarian would also find these actions as morally okay, because they are maximizing the overall happiness of all involved. Kantians would however not find these actions as permissible because using the formula of humanity, they are treating their drivers as mere means for profit. A virtue theorist would also find these actions as showing poor characteristics, because Uber and Lyfts’ leadership qualities are poor. This article will discuss the situation and the court case, along with the ethical theories surrounding the case and will finish with an action plan for Uber and Lyft to use when similar situations arise in the future.



Summary of Case

Uber and Lyft have been two of the largest and most forward-thinking companies following the turn for the 2010 decade. They offer a more available and simple transportation service that relies on independent contractors, or drivers, to sign up and work like a taxi service on behalf of Uber/Lyft. Uber (established in 2009) and Lyft (established in 2012) hire many different civilian drivers and pay them for driving people to where they need to go based on their mobile phone technology or app. Drivers for Uber and Lyft must go through several background checks and be 21 or older with a valid driver's license to qualify. However, after going through this process and being accepted by Uber or Lyft, drivers are not considered employees of the company but rather independent contractors. The difference simply put, although being paid by Uber and/or Lyft, they do not receive basic benefits such as health benefits, overtime pay, unemployment insurance, and other supplements that most employees would be entitled to. Nonetheless, the state of California recently noticed this unfair treatment towards the drivers and sued Uber and Lyft for their inequitable treatment of their workers. In addition, the general public recognized this as well and was immediately enraged. Many people believed that a company with such large prosperity should not be able to withhold basic fundamental employee benefits and thus began to criticize these companies. But was this a one-sided story about a big company wronging their workers or was this a misunderstood industry? 


The People vs Uber Technologies was filed on April 26th, 2020. The main issue behind the suit was the misclassification of employees within the company and in violation of the California Assembly Bill 5. The purpose of Assembly bill 5 is to define the difference between an independent contractor and an employee. If categorized as an employee, the employees have employee rights and are entitled to benefits. The bill highlights the ABC test which says that workers are employees unless the hiring entity satisfies all three of the following conditions: 1) The worker is free from the control and direction of the hiring entity in connection with the performance of the work, both under the contract for the performance of the work and in fact; 2) The worker performs work that is outside the usual course of the hiring entity’s business; 3) The worker is customarily engaged in an independently established trade, occupation, or business of the same nature as that involved in the work performed. The court in this case ultimately justified the use of the Assembly bill 5 as applied to drivers, and thus determined that Uber and Lyft violated misclassifying their workers. This decision was ultimately upheld by the Appeals Court on August 22, 2020. The Court granted the state a preliminary injunction that would require Uber and Lyft to reclassify their drivers as employees beginning August 21, 2020. Consequently, Uber and Lyft responded to this ruling and spent 20 million dollars to make up a California ballot question: Proposition 22. Proposition 22 was designed so that the public could have the power to decide whether or not Uber and Lyft drivers should become employees. Uber's argument through this entire lawsuit and public scrutiny was that “Our drivers don’t want to be employees”.


It is easy to see why the state of California and its citizens were upset with Uber and Lyft and other companies that operate in the same capacity but to fully understand what happened in this decision, both sides need to be understood. During the November 2020 election, proposition 22 was released for the public to vote on, the results were 58.6% yes. The people of California voted in favor of Uber and Lyft, allowing them to continue calling their drivers, independent contractors. This was a major win for the gig economy, meaning all companies similar to Uber and Lyft services. The reason why the people voted for this solution was because of what Uber and Lyft were claiming the whole time, “Our drivers don’t want to be employees''. Uber and Lyft arguments according to reporter Alex Schulman was “...uber views itself as a tech company and so there only employees are those involved with the Tech of these apps”. While this wasn’t good enough to please the courts, the actual drivers for these companies also had an argument. As Uber drivers spoke about this issue, one said in an interview what many were expressing. He said that “This effort to make me an employee is trying to fix a problem that I don't have...I live a life separate from my work. And I set the hours for myself when I want to work and when I don’t want to work. If one of my grandkids has a Little League game that they want me to go to, I can just go ‘yeah, I’ll show up.’”. Many people that now work for Uber and Lyft quit full-time jobs to become drivers because of the flexible hours. This sort of response represented a majority of gig workers but not all. A Uber and Lyft driver named Gage said in an interview that “After every single ride when I get out and sanitize the car, I'm not getting paid for that,” said Gage. “If I get a flat tire on the road, I’m not getting paid for that. If I’m returning a lost item, a lost wallet or cellphone, to a passenger, I’m not getting paid for that time.”. This problem started because drivers were upset about not receiving benefits but a far majority of drivers seemed to like the flexibility and the way Uber and Lyft operated. 


This court case was so important because Uber/Lyft is challenging the constitutionality of the law, known as Assembly bill 5. This will be seen as a landmark case because it is the first case of its kind and a big win for the gig economy. Companies in the future that use gig workers as independent contractors will now have a defense from the government when being pushed on the issue of classification of employees. Although the public did vote for proposition 22 to pass, the state of California was very split in this decision. Many people call this a loss for democracy and a win for the big companies who were able to put lots of money into campaigning this idea. Proposition 22 did however give drivers more benefits but not nearly as many as they could have. Drivers will now get vouchers to access subsidized health insurance and guaranteed hourly earnings. The companies will also implement new safety measures including more frequent background checks of drivers. Although this case was long and seen from many different angles, the ending result is that Uber and Lyft will be allowed to do the same business they have been doing and for the most part, drivers are happy with that. 

Stakeholders

The main stakeholders or decision-makers in the case and all that are affected include; Uber and Lyft, the state government of California, the people of California, the gig economy(all other similar companies), and most importantly the drivers or independent contractors. For Uber/Lyft to maintain their successful companies, they will have to gain the popularity of the people, and the drivers to remain in business. These are their main customers and workers and will need to please them to continue making profits and operating. Uber/Lyft must also win out against the state government because if they lose this case in California, many other states will follow California’s lead, and soon Uber and Lyft will be out of business. The gig economy will also be concerned since this will be a landmark case in the classification of independent contractors. This case could likely result in a change in the economy if companies like Uber and Lyft are unable to win over the people and their potential legal issues. 

Individualism

Friedman’s Individualism is one of the ethical theories that will be applied to this case. Friedman’s Individualism is one of the most basic ethical arguments that revolve around maximizing profits within the law. The theory states that the only goal in business is to profit, so the only obligation that the businessman has is to maximize profit for the owner or the stockholders, within the law. According to this theory and looking from the standpoint of Uber or Lyft, their actions are complicated but in the end, morally correct. Although this theory is relatively simple, the case of Uber and Lyft make it complicated legally speaking. The case started as an unethical practice because they were tried and convicted of breaking the law, by not following assembly bill 5. They later went into the appeals courts which only confirmed the initial court rulings. If the case ended here, then based on this fact they did indeed break the law, and although this was not a criminal court, they still do not follow Friedman’s Individualism. But, because this was a civil court problem, they have some options to be exempt, which they pursued. The two companies challenged this ruling and made their argument into a ballot question, known as proposition 22. During the recent 2020 elections, the people of California favored Uber and Lyft, overturning the state's rulings on assembly bill 5. This means that although they were found guilty, the public voted and allowed them to continue their current employee classification system. Revisiting individualism ethics, if they are maximizing profits within the law, then the business is doing well. If proposition 22 did not pass, Uber and Lyft may have left the state to maximize stockholder value, which would have meant that they could still follow individualism but not in the state of California. In the end, based on the fact Uber and Lyft are not exempt from following assembly bill 5, they follow individualism ethics and therefore their actions are morally acceptable. 

Utilitarianism

Utilitarian theory is another one of the main ethical theories that can be related to this case. Utilitarian ethics theory revolves around the idea that happiness and pleasure are the only valuable intrinsic things. A more specific definition of Utilitarian ethics is described by J.R. DesJardins, “Utilitarianism tells us that we can determine the ethical significance of any action by looking at the consequences of that act. Utilitarianism is typically identified with the policy of ‘maximizing the overall good’... Acts that accomplish this aim are good; those that do not are bad.”. Uber and Lyft may have approached this argument so that they will benefit but the result of this issue also led to maximum happiness. Uber and Lyft may not have wanted to give their drivers benefits that came with their new reclassification of employees, but due to the public voting, neither did the drivers. Many drivers spoke out saying that they want benefits, overtime pay, and job security, but a great many more, claimed that the reclassification would hurt them. The general public also weighed in, some saying that they want to stand against big-name companies and others claiming that if the drivers don’t want it, ‘Why should we?’ Drivers claimed that they liked the way things were and especially the flexible lifestyle of an independent contractor. The state of California would be happiest with reclassifying the drivers as employees. The public and the independent contractors or drivers are currently mixed between standing up to big corporations and getting the best lifestyle for the drivers. In the end, the people voted for Uber and Lyft, in the form of proposition 22 on the ballot sheet. Proposition 22 did offer the maximum happiness for this situation however because proposition 22 offered a compromise for the drivers that were not happy. Proposition 22 offered some healthcare based on the number of hours you work and offered to pay the difference of minimum wage if the driver does not achieve this engaged time, meaning in actual driving hours. Along with other things, this offers a good mix for the drivers that wanted things to stay the same and the ones that didn't. Drivers and the people who wanted things to stay the same now have this, with some bonus benefits, and drivers that wanted to be employees now have some of the benefits that they wanted which makes them happier than before. The public was the ones that voted for this solution, meaning that if they were not happy with it they would have shown this on the ballot sheet. Overall this solution makes the majority happy, and with the risk of losing Uber and Lyft in California, this solution is best. If Uber and Lyft left, then people would have been very upset and troubled because people are reliant on their transportation. If anything could have been different, Uber and Lyft could have offered employee status to those special workers who do clock in a lot of hours because these employees are most valuable to the company. This would have been seen very favorably because they would be offering something that the public has been protesting about and they wouldn’t lose any current independent contractors or money.

Kantianism

Developed by Immanual Kant, Kantianism is another business ethics theory that will determine whether or not the actions of Uber/Lyft are permissible. Kantian business ethics are different from Utilitarian and Individualism because while those two look at what is ethical from a judge of happiness or legal perspective, Kantians use the categorical imperative. Part of the categorical imperative is the law of humanity, which states that humans are required never to treat others merely as a means to an end, but always as ends in themselves. Kantian ethics specifically differs from Utilitarian ethics by looking at maxims, or the reason for doing something while Utilitarian ethics looks at what result will make people the happiest. For Kant, it doesn’t matter if you use another person for achieving a goal but one cannot use another for the mere purpose of achieving a goal then dismissing them. In terms of Uber and Lyft, a Kantian would look at whether they are using the drivers or anyone in the situation as a mere means, and if they are, then this act is not morally correct. The main suspect to see if Uber and Lyft were mistreating or using as a mere means would be the drivers for both companies since the whole case revolves around their employment status. Uber and Lyft need these workers to be independent contractors to make a profit, and they rely on not giving these drivers benefits to make a profit. Uber and Lyft both threatened to leave the state of California if they had to give these drivers benefits because their business couldn’t afford to pay these workers. Whether or not the drivers wanted to be employees or not, Uber and Lyft by not giving their workers benefits or protection on the job, and by needing the workers to continue to not have these benefits shows that they are indeed using them as a mere means. The end goal is to make a profit and by not showing support or giving benefits or protection, Uber and Lyft are using their drivers for the only purpose of using their cheap labor to make gains. Yes, proposition 22 does include benefits for workers and even some overtime pay, but these benefits are for only a select few drivers that drive for a certain time and the benefits they do give are minimum. From the viewpoint of Kant, what Uber and Lyft are doing is not morally correct and can only be corrected by treating their drivers as people and not just numbers and figures. A way that Uber or Lyft could achieve this is by giving their drivers benefits, or by announcing a driving reward program, or by even taking on full-time employees if drivers want that choice. This would prove that Uber and Lyft aren’t just looking at their drivers as a way of making profits, but looking at them as a useful tool that needs to be treated as important. Kantian ethics do not align with what Uber and Lyft are doing and would agree with the state in making these drivers and employees. 

Virtue Theory

Another business theory that will be applied is Virtue theory, which was first founded by Ancient Greek philosopher, Aristotle. Virtue theory varies from some of the other ethical theories that were already discussed because virtue theory focuses on characteristics a company shows, rather than the outcome of the situation. In The Case Manual by Heather Salazar, virtue theory is described as, “Act to embody a variety of virtuous or good character traits and to avoid vicious or bad character traits.”. The opposite of a virtuous trait is a vice, meaning that for every good trait there is an equal bad trait that people/organizations can have. Uber and Lyft have shown many bad characteristics in their actions that a virtue theorist would find unethical. One of the main vices that Uber and Lyft showed was greed. Their entire motivation for not categorizing their drivers as employees were that they wouldn’t be able to afford them and therefore would not make a large enough profit. Both companies went as far as to threaten to leave the state. Uber and Lyft showed little compassion when making proposition 22 and showed even more greed and selfishness when coming up with the plan. For the people who wanted to become employees for the benefits and protection, Uber/Lyft gave these people very little compromise and few benefits that are next to impossible to qualify for. The one virtue that Uber and Lyft have displayed was justice. Although they were stubborn throughout the whole process, they did in the end let the drivers and the people decide what was the right thing to do. They let their workers and customers decide and it ended up working out for them. However, although they did show some virtues, the leadership and decision making qualities overall showed greed and selfishness. Their compromise in proposition 22 for the drivers was very little and left many drivers abandoned with no protection or benefits. Uber and Lyft showed very few virtuous traits and their qualities represent unvirtuous leaders. 

Justified Ethics Evaluation

In my opinion of the case, Uber and Lyft acted aggressive and selfish, but nothing impermissible. From the beginning, Uber and Lyft advertised this job as a ‘side hustle’ and not a full-time job with the same description as an employee. This case would not have been so controversial if Uber and Lyft didn’t have the support of their drivers. If the people that the government is trying to protect(the drivers) do not want these benefits and employee classification, then why should the government be fighting for them? The independent contractors working for Uber and Lyft indeed deserve job protection, and some benefits. However as long as the drivers know what they are getting into before they begin, then I don't see the problem with Uber and Lyft withholding these benefits for the overall profit of their company, especially if the drivers don’t want these things.

When the media and the public found out about this case, immediate outrage took place. People were upset that Uber and Lyft were fighting back so hard against the government and because the government was claiming they are doing things in the best interest of the drivers, people sided with the state. This was not the case however, drivers should be able to choose how they wanted to be treated and for the most part, they were pleased with their working situation. From my interactions with Uber and Lyft drivers, they seem very happy and sometimes even gloat about their working situation. Uber and Lyft showed many aggressive and bad qualities in this case, but I do think that they were justified in fighting back so hard. Their company couldn’t afford to operate in the environment the government wanted and was most likely confused. This issue had never come to their attention by their workers, so they saw no problem and in reality, I don’t think I see one either.

Action Plan

The current issue for Uber/Lyft is some of the drivers feel they are being cheated out of benefits and certain protections that they feel they deserve. Uber and Lyft drivers feel as though they should be considered employees and they want to be employees. This problem is challenging however because not all of their drivers feel the same way or want the same thing. Uber and Lyft are also unable to pay for all of their drivers to become employees. Based on the situation that Uber/Lyft are in, there are action steps that they can take to get them out of or resolve their conflict of interest. 

Step one of the action would include the following proposition 22 for at least six months. Their proposition 22 was the agreed-upon arrangement between Uber, Lyft, the public, and the drivers and should be followed for a certain period before going into step two. Step two would involve resolving this action plan to make their benefits, for full-time drivers, more attainable, and more rewarding. Uber’s and Lyft’s agreement in proposition 22 was to offer benefits for qualifying drivers, but these qualifications are met by a very small number of drivers. Surely Uber and Lyft would be able to offer committed drivers, who want the employee status, and employee benefits. The number of drivers who want this is reportedly small for Uber and Lyft, so if the number is small they should be able to offer this without losing too much money. The public would love to see this because it is two large companies, going out of their way to see that they are taking care of their employees. Thus, Uber and Lyft could see a rise in stock value and therefore maximizing their stockholder value. Step three would be more situational and would depend on what other drivers and other states want. Step three includes not giving these options to other states until they reach resistance from their drivers of that state. Although their stock may rise for this plan, their profits may suffer a small loss. This wouldn’t be a large loss and with more innovations from the Uber and Lyft teams, they will be able to recover. However, releasing this plan to ever state all at once may be too much money and complications for the two companies to handle at one time. So, step three would be the gradual integration of steps one and two, into the other states when requested upon by drivers. This would forgo the many legal fees they would have to repeat from the past case, which was high, and immediately look like a caring company in the eyes of the public. Making a good impression on the people who ultimately buy the companies stock, is always a wise thing to do, especially with the increase of companies going into the same business. 

Uber’s current mission statement focuses on bringing transportation to everyone, everywhere; Lyft’s mission statement is similar but adds to the improvement of customer’s lives. None of their statements focus on the drivers and this should be addressed. The new mission statement I propose for both companies would be; “Provide safe transportation for everyone, everywhere, looking after everyone in the car.”. This mission statement improves the original by adding attention to everyone in the car, not just passengers. Core values that will come from this statement will be safety, accessibility, affordability, and accommodation. Safety must always be mentioned because Uber and Lyft must guarantee their customers will be safe when riding with them. Accessibility because from the start, these two companies have revolved around how anyone from anywhere can order a driving service. Affordability is similar to accessibility because they want anyone to be able to afford their service to make the most profits. Accommodation is new and needs to be mentioned because they want all their customers and drivers to feel as though they are being heard and can be listened to if they have any problems. Uber and Lyft would reshape their core values and focus on making sure everyone in the car feels safe and happy. 

Everything following the action plan steps and the new mission statement and core values will fall into place. New drivers will be brought into the company knowing that they could receive employee benefits for acting as though a full-time employee would. Uber and Lyft will need to focus on having conversations with employees after the fact as well. To ensure that they do not need to spend money on a lengthy lawsuit and to make sure that they are not exploiting their workers. They could also hire a third-party company to come in to perform an ethical review and employee evaluation to find out what they are doing well or what they could expect to happen if they continue one of their practices. It is important that Uber and Lyft follow good ethical practices, not just for the face of the company, but to ensure they will continue to make profits. Expensive lawsuits and ballot questions are not how any company wants to continue business and if they want to avoid this in the future then following these steps will help to prevent this.












References

California, S. (2020). ABC Test. Retrieved November 29, 2020, from https://www.labor.ca.gov/employmentstatus/abctest/

Feiner, L. (2020, August 10). Judge grants preliminary injunction requiring Uber and Lyft to stop classifying drivers as contractors. Retrieved November 29, 2020, from https://www.cnbc.com/2020/08/10/judge-grants-preliminary-injunction-requiring-uber-and-lyft-to-stop-classifying-drivers-as-contractors.html

Legislative Branch, C. (2019, September 19). Bill Text. Retrieved November 29, 2020, from https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=201920200AB5

The People vs Uber Technologies, 1 Https://law.justia.com/cases/california/court-of-appeal/2020/a160701.html (California Appeals Court September 22, 2020) (Justia US Law, Dist. file).

Salazar, H. (2020). The Business Ethics Case Manual. Springfield, MA: Western New England University.

American Politics, B. (2020). California Proposition 22, App-Based Drivers as Contractors and Labor Policies Initiative (2020). Retrieved November 09, 2020, from https://ballotpedia.org/California_Proposition_22,_App-Based_Drivers_as_Contractors_and_Labor_Policies_Initiative_(2020)

Bond, S. (2020, October 23). Uber And Lyft Must Make Drivers Employees, California Court Rules. Retrieved November 09, 2020, from https://www.npr.org/2020/10/22/926916925/uber-and-lyft-must-make-drivers-employees-california-appeals-court-rules

CBS News. (2020, October 23). California appeals court says Uber, Lyft drivers are employees, not contractors. Retrieved November 09, 2020, from https://www.cbsnews.com/news/uber-lyft-drivers-employees-california-appeals-court/

O'Brien, S. (2020, October 23). Uber and Lyft must reclassify drivers as employees, appeals court finds. Retrieved November 09, 2020, from https://www.cnn.com/2020/10/23/tech/uber-lyft-california-appeal/index.html

Roher, C. (2020, October 19). Drivers on Both Sides of Prop 22: What They Want Voters to Know. Retrieved November 09, 2020, from https://www.nbclosangeles.com/investigations/randy-responds/drivers-on-both-sides-of-prop-22-what-they-want-voters-to-know/2446288/

DesJardins, J. R. (2020). Modern Ethical Theory: Utilitarian Ethics. In 1067447215 812769305 J. R. DesJardins (Author), An introduction to business ethics (p. 29). New York, NY, NY: McGraw-Hill Education.

 


Monday, November 30, 2020

Airbnb Sues Guest who Hosted a Party that Resulted in Gunfire (August 2020)

Airbnb CEO, Brian Chesky (2016)
Airbnb is one of the fastest-growing companies in the world and for most users, Airbnb is a very safe and useful platform. In August 2020 however, an Airbnb guest violated the company’s policies in addition to California health guidelines by throwing an unauthorized party of over 15 people. Not only did this party increase the risk of COVID transmission, three people were shot and wounded at the party. In a first, Airbnb has decided to sue the guest and has pledged to donate any money from the case to a charitable organization in the Sacramento area that is against gun violence.

            Most ethical theorists would agree with Airbnb’s actions in this case. A classical individualist would agree with the company’s decision to sue the guest, but they would disagree with Airbnb’s future decision to donate any settlement money to a non-profit organization. From a more revised individualist’s view, Airbnb is doing the right thing by donating the money from the guest. It is clear that Airbnb’s actions were ethical in a utilitarian’s view and that happiness was maximized in for most parties to the best of the company’s ability while also taking into account the long-term effects as well. Most Kantian thinkers would view Airbnb’s actions as ethical and that the company had good motivations. In this case, Airbnb expressed good character and made ethical decisions that a virtue theorist would agree with.

            In the wake of this shooting, Airbnb must show that they are committed to bettering the community as opposed to just using the communities to gain profit for the company. Airbnb must strive to implement and embrace the values of Safety, Guest Accountability, and Contribution to Community into their operations in order to move past this incident and to retain trust between Airbnb, its guests and the community.

Case

At about 1:15 a.m. on August 9, 2020, residents reported gunfire as well as people being shot in the neighborhood of Howe Avenue and Delma Way in Sacramento, CA (ABC 10). Police discovered that three victims had been shot and were taken to nearby hospitals, all with non-life-threatening injuries. At the time this is written, police have yet to arrest anyone for the shooting and the reason for the shooting is still unknown. The shooting occurred at an unauthorized party which took place in a rental-house listed on Airbnb. The party consisted of at least 15 people, most of them being in their early 20s, and was being held in violation of the Airbnb listing rules as well as California State COVID regulations. The home was immediately removed from the site listing, pending police investigation, and the party host was banned from the platform. By mid-week, Airbnb had announced that the company would be suing the host for violating their ban on house parties which is the first time Airbnb has sued a guest for throwing an unauthorized party. The company added that any money awarded from the lawsuit would be donated to a non-profit organization that strives to fight gun violence. Airbnb has gone even further to allow hosts in the Sacramento area to vote on which non-profit the money would go to. ABC 10 added that Airbnb bad been preparing for their initial public offering and have been trying to sharpen their company image in preparation of the IPO.

Airbnb Rental where three
people were shot (August 9,200)
In a statement, “The company [Airbnb] notified the guest on Monday of its intent to bring legal
action, alleging negligence and violation of local health orders, violation of Airbnb's Community Standards, and that the Guest booked the listing under false pretenses (KCRA Staff). The information and rules from the listing at which the shooting occurred have not been made public, nor have the guest’s booking details. Airbnb can choose to settle informally, go to arbitration, or go to small claims court (Airbnb 23.2).

            At the time of the shooting, the California Department of Public Health (CDPH) had issued a statewide regulation on gatherings in attempt to slow the transmission of COVID-19. The guidelines stated that all non-essential social gatherings were to be postponed or cancelled, a gathering defined by CDPH as, “Any event or convening that brings together people in a single room or single space at the same time.” This adds strength to Airbnb’s case against the host as they were also in violation of the regulations set forth by the CDPH by throwing the party.

            A month prior to the Sacramento shooting, Airbnb had strengthened their ban on unauthorized parties by disallowing guests under the age of 25 with less than 3 positive reviews from booking homes in their area of residence (AP). The rule had been piloted in Canada, resulting in a significant drop in unauthorized parties. Guests who are unable to book within their area are still allowed to book individual rooms within in their area, as well as homes in different locations. Although this rule was implemented during the COVID Crisis, the rule was implemented as a result of a deadly shooting that occurred at an unauthorized party at an Airbnb rental on Halloween 2019. 

            On Halloween night of 2019, police in Orinda, CA responded to a shooting that occurred on the 100 block of Lucille Way (Orinda Police Department). Upon arrival, it was discovered that there was an unauthorized house party being thrown at an Airbnb rental. Over 100 people attended the party, as it was advertised on social media sites. Three victims died on scene and two others succumbed to their injuries at local hospitals. Others were treated for non-life-threatening gunshot wounds as well as injuries related to fleeing the scene. Two firearms and shell casings were recovered at the scene and five arrests were made, but those individuals were released within a couple days due to lack of evidence. Sheriff David Livingston said that the shooting involved San Francisco’s Paige and Marin City Jungle gang members and that there was an attempted robbery within the rental that might have led to the shooting (ABC7). However, the investigation is still open, and a perpetrator has yet to be held accountable for the killings.  

Memorial for Halloween (2019) Shooting Victims
    As a result of the shooting, Airbnb immediately rolled out new measures to detect and deter
unauthorized house parties (Forbes). One of the biggest changes that is coming soon is to verify all 7 million listings on the site. Unverified hosts have the ability to post false listings with false identities which is a contributing factor in unauthorized parties. Another change that is currently being implemented is a 24/7 neighbor hotline for hosts’ neighbors to call and report things such as unauthorized parties. In addition, high-risk reservations will now undergo human review in order to prevent unauthorized parties, high-risk entailing elements such as large, last-minute bookings in the city of residence of the user who has few ratings. This goes to show that Airbnb has established a reputation of integrity and acting fast to remedy issues.

    On November 16, 2020, Airbnb publicly filed for their IPO and has applied for their stock to be traded on Nasdaq (CNBC). Best estimates place Airbnb’s initial public offering around December 2020. Revenue has been down due to COVID and the company has recognized that its listings and bookings have been down as well. In response, the company established a $250 million COVID relief fund for its hosts, but some have accused it of being a publicity stunt. As the IPO date nears closer, it is important for them to do as much as they can to clean up their company image for the best possible stock market debut. Filing suit against this guest could be seen as a way for Airbnb to exhibit their integrity as a company, improving their company image. But more importantly, the company is ensuring that the person who endangered the lives of other guests is being held accountable for their actions and that any settlement money goes towards gun violence prevention.

    Although the case is still pending and there is no clear dollar amount that the company is demanding, it is very likely that Airbnb will win the lawsuit against the guest for violating Airbnb’s rules on parties. Airbnb is in good position to win the case considering that the guest violated the company policy on unauthorized house parties as well as the CDPH state mandate against gatherings. Airbnb’s policies are clearly listed on their website as well as on the individual listings within the platform. Also, the fact that the party resulted in partygoers getting shot will be held against the guest. Even if Airbnb does not win the case, it was still stated by the company that they intended to donate the proceeds to non-profit organizations which displays the company’s desire to benefit charitable causes, regardless of the outcome.

Stakeholders

The stakeholders in this specific case would include the Party Host (Airbnb Guest), Party Guests/Injured, Future Shareholders, Future Airbnb Guests, and the General Public. Airbnb’s reputation and future success are affected by the actions they take in relation to the case. Airbnb’s actions also determine the correct level and amount of punishment for the guest who violating the Airbnb community standards. The guests and those injured as a result of the gunfire can have a better or worse outcome from the situation, depending on the actions that Airbnb take. Future shareholders are affected because the way the company handles the situation can alter the future value of the company’s stock once they go public. Future Airbnb guests are affected because the rules that Airbnb have implemented will alter the experience of those future guests. The general public is affected because Airbnb’s are spread all across the world, in countless communities which means that the actions of Airbnb guests and events at those rentals can have effects on the public. Further analysis of the stakeholders is later discussed in the utilitarianism portion.

Individualism

An individualist could view this case from either a classical or more revised individualistic view. In classical individualism, Milton Freidman believes that management’s actions should maximize profits for the owners of a business while doing so within the law (Salazar 17). Also, businesses should not try to be socially responsible by doing things like donating money because doing so is equivalent to stealing from money from the owners of the company. Tibor Machan believes that classical individualism should be revised in order for businesses to acknowledge the fact that other goals besides profiting, such as donating to charitable causes, can actually help boost profits (Salazar 18).

In Airbnb’s case, a classical individualist would agree with the company’s decision to sue the guest, but they would disagree with Airbnb’s future decision to donate any settlement money to a non-profit organization. This is because a classical individualist would rather the company retain the settlement money for themselves. By donating to charity, Airbnb is stealing money from the owners. From a more revised individualist’s view, Airbnb is doing the right thing by donating the money. This is because Airbnb realizes the fact that by donating the proceeds to a charitable cause, they are promoting a positive company image that will likely translate into a more profitable IPO. In the long run, donating the settlement money would likely yield a higher net profit as opposed to just pocketing the money upfront.

Utilitarianism

A utilitarian would view Airbnb’s way of handling the situation as the most ethical beneficial. Under utilitarianism, business actions should seek to maximize the happiness in themselves and others in the short-term as well as the long-term (Salazar 17). Salazar (19) also states that, “Long-range perspective can help businesses avoid short-sighted thinking that often boosts profits momentarily but leads to a quick demise”.

In Airbnb’s case, happiness was maximized for most of the stakeholders which is as follows:

Party Host (Airbnb Guest): The party host will ultimately be negatively impacted as a result of this case. Currently, the host has been permanently banned from the platform and could possibly be denied from using other similar sites in the future. Also, the host could be facing criminal charges from the pending investigation as well as fines from the city for violating CDPH guidelines. Furthermore, the host will likely be facing some sort of settlement fee as the odds are stacked in Airbnb’s favor.

Party Guests/Injured: The guests, including the ones injured, will benefit overall from Airbnb’s actions. By filing suit against the party host, Airbnb is ensuring that the person who caused trauma and injury to the guests is held accountable and punished for their actions.

Future Shareholders: Taking into consideration the upcoming IPO, the future shareholders will also benefit from this case. By quickly responding to the shooting and holding the party host accountable for their actions, Airbnb is making themselves a more attractive company for future investors. This will likely increase the money earned from the IPO which is beneficial to the shareholders. Also, the actions in this case are consistent with their actions in similar cases from the past. This consistent integrity gives the shareholders more confidence in the company’s ability to make good decisions that will raise the value of the company and its stock price.

Future Airbnb Guests: In terms of future Airbnb guests, they are both positively and negatively impacted from Airbnb’s actions. On the positive side, by implementing a 24/7 neighbor hotline, neighbors can report unauthorized parties, preventing parties from getting out of hand and resulting in guests getting injured. Also, by verifying all future hosts, guests will feel reassured and safer knowing that the listings and hosts are legitimate. On the flip side, Airbnb guests must now realize that Airbnb takes rule enforcement seriously and that Airbnb is not afraid to ban and sue their users.

General Public: Overall, the public is positively impacted by Airbnb’s actions. By donating future settlement money to non-profit organizations, Airbnb is contributing to causes that help improve the community and its members. By taking steps to reduce unauthorized parties, Airbnb is protecting the neighboring homes and residents by limiting the chance of violent acts occurring in their neighborhood. Also, by limiting the occurrence of unauthorized parties, the community is at less of a risk of increased COVID transmission from irresponsible parties.

            It is clear that Airbnb’s actions were ethical in a utilitarian’s view and that happiness was maximized for the most people. The company had been in similar situations in the past and as they did before, Airbnb acted quickly and ethically in this case which not only addressed the current issue, but their actions also take into consideration the long-term effects.

Kantianism

Kantians would analyze this case by checking to see if Airbnb acted in ways that violated the formula of humanity which states that it is wrong to use people as a mere means to get what you want because it devalues their rationality and freedom and treats them as lesser than a human being (Salazar 21). Also, in order for a company’s actions to have a positive moral gain, they must have the right motivation. A company must act with good intentions in order to get moral credit for their actions. In this case, most Kantian thinkers would agree with Airbnb’s actions and that the company had good motivations.

Anyone who has used Airbnb knows that the rules of the rental are clearly listed and Airbnb’s policies on matters are easy to find on their website. So, the party host clearly knew what the rules were and that they ran the risk of punishment. As it pertains to COVID guidelines, Airbnb’s current position was that all hosts must require their guests to abide by the appropriate health guidelines (Airbnb). Although it is a first, Airbnb was completely within their rights to ban the guest from the platform and to sue the guest for violating Airbnb’s policies. By formally suing the guest rather than just banning them or coming up with violation fees, Airbnb is treating the guest with respect and dignity by giving the guest a chance to plead their case and have possible settlement amounts accurately determined.

Some could argue that because of the looming IPO, Airbnb was just using the party guest as a mere means to attain a better public image, resulting in a more successful IPO. However, I do believe that Airbnb’s motivations were truly good in this case. Their decision to sue the guest will deter future guests from endangering the lives of others and donating any money from the case will help others are all reflective of the company’s desire to do the right thing, not just what’s best for the company. Looking back at the 2019 Halloween shooting, five people were shot and killed at an Airbnb rental and the killers are still on the loose, leaving the victims’ families searching for answers to this day and in this 2020 shooting, the perpetrator is still at large as well. From a purely humanistic standpoint, Airbnb and its workers cannot feel good knowing that unauthorized parties at their rentals are resulting in unsolved shootings of their guests. Airbnb donating any money from the case to non-profits against gun violence is the right thing to do and they are deserving of moral gain because they are motivated to help prevent more innocent people from being injured.

 

Virtue Theory

Virtue theorists expect companies to act in ways that embrace virtuous or good character traits and to avoid bad character traits (Salazar 22). While there are many traits, some specific virtues that are considered to be positive include prudence, courage, temperance, and justice. In this case, Airbnb expressed good character and made ethical decisions that a virtue theorist would agree with.

Prudence includes caring for ones future self and making the right decisions at the right time. In this case, Airbnb decided to sue a guest for throwing an unauthorized party in order to address the current situation while also deterring future guests from throwing similar parties by dishing out a severe punishment. Airbnb could be greedy and sue for a lot of money and keep it all for themselves as profit. Instead, they figured that they would benefit in the long run from being a charitable company and donating the money as opposed to just pocketing this settlement money. It is tough to tell how much Airbnb will sue the guest for, but I would expect the company to express temperance by not suing for too large of an amount.

A company’s courage is their ability to stay on course when the going gets tough, their implementation of decisions, and their boldness. Airbnb expressed all of these factors considering that a large party occurred at one of their rentals during a pandemic and it also resulted in three people getting shot. This is without a doubt one of the worst scenarios that a company could face but Airbnb addressed the situation head-on and quickly announced new changes to be implemented to deter similar incidents from occurring in the future. Airbnb also acted bold by banning the party host from the platform and suing them to show that the company is not afraid to punish those who violate their policies and put the lives of others at risk. All of these actions go to show that Airbnb embraces the trait of justice which entails practicing empathy, truthfulness, sincerity, and friendship.

Ethics Evaluation

In my opinion, Airbnb acted very ethically and appropriately and were also right in suing the guest whose party resulted in people getting shot. As previously mentioned, Airbnb has a track record of taking actions and implementing changes after incidents occur and this case further solidifies this track record. Additionally, the company has pledged to donate any settlement money to charity which exhibits the fact that company has the well-being of the community in their mind. The company could just keep the settlement money and promise to invest it in better deterrence measures, but by donating directly to non-profits, everyone will know that the money actual went towards something related to the incident.

            I believe that the guest was completely in the wrong by throwing an authorized party in direct violation of the Airbnb guidelines. It was very irresponsible of them to be hosting a party which ran the risk of increasing the spread of COVID amongst the party goers and the people they encounter away from the party. I believe that they deserve to be sued and removed from the platform as they should be punished for their actions. This case should act as a deterrence to anyone who might think about hosting similar parties.

            Since the case is still on-going, I can only hope that the party host is rightfully punished and that the proceeds go to an organization that will better the community. If so, Airbnb would look very good going into their initial public offering and they would be a very attractive company to invest in. Airbnb rentals can be in anyone’s neighborhood, so it is in our best interest that Airbnb be a company of integrity that cares about the communities they operate in and not just profit.      

Action Plan

Considering that there have been shootings at Airbnb rentals in the past, it is especially important for Airbnb to act accordingly and act to resolve the current issue in the best way possible. So far, Airbnb has handled the situation very well and the company is doing its best to mitigate the damage from the event. By banning and suing the party host, Airbnb is showing that they strictly enforce their policies and will punish those who violate those policies. Also, by implementing new rules and measures, they are decreasing the risk of similar situations from occurring in the future. All of these actions combined gives future customers, hosts and the community reassurance that Airbnb takes seriously the well-being of everyone, including the general public. If they have not done so, I would like to recommend that Airbnb privately settle with the injured and traumatized guests that way Airbnb directly benefits those people as well.

Currently, “Airbnb's mission is to help create a world where you can belong anywhere and where
people can live in a place, instead of just traveling to it (Fortune).” My recommendation for a new statement is, “Airbnb’s mission to is to ensure the safety and protection of everyone and to create a world where feel like you can belong anywhere. Instead of just traveling to it, renters should feel that they are part of the community.” This encourages Airbnb’s actions to have more focus on the community and the safety of the community and shows the public that Airbnb intends for their rentals to mesh well with the community and not be a burden.  

In order for the company to move past this party shooting incident and to follow through with its new mission statement, Airbnb will benefit from focusing on implementing these three values within their operations:

Safety- The safety of both guests and the community should be a top priority of Airbnb. There have been multiple shootings arising from unauthorized parties at Airbnb rentals, so it is crucial that Airbnb continues to take measures to decrease the likelihood of similar incidents from occurring. Also, it is even more important to deter parties from occurring due to the spread of COVID amongst guests and within the public.

Guest Accountability- By holding guests accountable for their actions, it will deter future guests from acting in similar ways. Policy violations that can jeopardize the well-being of others should be punished heavily, such as the throwing of a large unauthorized party. By taking action such as banning and suing users, future users will be much less likely to violate Airbnb policies.

Contribution to Community- Considering that Airbnb rentals can arise in essentially any neighborhood, it is important for the public to be aware that Airbnb is mindful of the space they operate in and that they give back to the community. Airbnb could do something along the lines of publicly donating money or public recreation areas to communities that have high densities of Airbnb rentals. Acting in ways such as that will show the public that Airbnb is not looking to take over or disregard the communities they operate in, Instead, Airbnb is interested in recognizing the community and seeks to intertwine with the community as best they can.

To ensure that Airbnb can follow their new mission statement and to successfully implement their new measures against unauthorized parties, a few mew internal measures must be taken. First, Airbnb must hire a new fleet of employees that will verify each rental listing. By verifying each listing, Airbnb will assure that each user is being truthful in their postings on the site, thus increasing safety of its guests and decreasing the likelihood of false or misleading listings. Another internal measure to be taken is that when users are being reviewed for suspension or banning after violating Airbnb policies, the employees responsible for determining punishments must be more inclined to ban users that throw unauthorized parties, especially during the current pandemic. Doing so is consistent with previous actions and it shows that the company has a zero-tolerance policy against party policy violation. Also, Airbnb must set up and adjust accordingly call centers that will take calls 24/7 from neighbors of Airbnb rentals. By having a 24/7 hotline, the company will have a better chance at stopping unauthorized parties from occurring and taking turns for the worse. Taking these measures will help lower the risk of similar cases from occurring in the future.

From an internal standpoint, Airbnb currently has no issues with hiring, firing, and promoting and the current Airbnb employees have made great actions and have acted ethically. So, no adjustments to those procedures need to be altered. But as a result of this party shooting, there should be adjustments made to which users are verified and suspended. Previously, anyone could post a rental on the Airbnb website, but as a result of the occurrence of unauthorized parties, all listings will now be verified meaning that it will be much harder for fake listings to be posted. Also, Airbnb should be more inclined to ban users that throw unauthorized parties as opposed to just suspending the users for a period of time. There have been multiple cases in which shootings have occurred from unauthorized parties, so it should not be taken lightly when users violate Airbnb’s policy on parties as peoples’ lives could be at stake. All of these changes if implemented correctly would allow the company to flourish and have the best IPO possible.

As far as remarketing goes, Airbnb is not in a position in which it needs to undergo any kind of remarketing. The company addressed the issue head-on and sternly and the issue was more so the result of an outside factor. Also, Airbnb has previously taken its stance on unauthorized parties, including those that have resulted in gunfire, meaning that people already know where Airbnb stands on the general issue. Rather than remarketing, it is more important for Airbnb to remain firm in their suit against the party host and follow through with donating any proceeds from the settlement. It is also important for Airbnb to be public about the status of the case, meaning that they should announce the outcome and to which charities they are donating to. Depending on the amount received from the settlement, I would say that Airbnb could also pledge to match the amount for more good publicity.

My plan will allow Airbnb to put themselves into the best position for their IPO, act in accordance with their new mission statement and values, all while doing so in the most ethical ways possible. The headlines of a shooting occurring from a large party at an Airbnb rental during a pandemic is not good publicity, especially ahead of an IPO. So, it is very important for Airbnb to make actions that reflect on the values of safety and supporting the community, in response to the party shooting. Acting accordingly will show investors and the public that Airbnb Is genuinely interested in acting in support of communities and that they are a company of high ethical standards. Their new 24/7 hotline will add an increased layer of protection for all guests, hosts, and those in the surrounding communities by allowing neighbors to report any suspect activity at neighboring Airbnb rentals, such as parties that are getting out of hand. This hotline shows that Airbnb is dedicated to the safety of everyone and it provides the company another way of ensuring that guests are adhering to the company policies. By verifying all listings, Airbnb will be able to ensure a higher customer satisfaction rate while also weeding out high-risk or irresponsible hosts. Also, Airbnb will be making sure that hosts are not lying to their guests about the rental which will lead to higher satisfaction for all stakeholders and higher profits. As long as Airbnb adheres to the plan and continually implements what they have planned, they will continue to establish their reputation as that of a company that is good for our communities with higher ethical standards, all while remaining profitable.

Conclusion

               Despite Airbnb being faced with a case involving multiple guests of theirs being shot at  house rental, Airbnb really stepped up to the plate and acted very appropriately and ethically in ensuring that the party host is held accountable for their actions while also minimizing the negative publicity as much as possible ahead of their upcoming IPO. Most ethical theorists would agree with Airbnb’s actions in this case. So, it is now up to Airbnb to follow through with their plans to deter similar cases from occurring in the future while also following the advice given in the action plan above. Airbnb is unique in that their business has the ability to affect each and every one of us without us having any input or say. There is no controlling whether your neighbors post their house on Airbnb. So, it is in everyone’s best interest for Airbnb to be a company that is focused on protecting the community as best they can through appropriate measures and continue to operate with high ethical standards.

B. Thompson

References

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KCRA Staff. (August 13, 2020). Airbnb Pursues Legal Action Against Party Guest After Sacramento County Shooting. NBC3-KCRA. https://www.kcra.com/article/airbnb-pursues-legal-action-against-party-guest-sacramento-county-shooting/33597254

Nuttle, M. (August 12, 2020).  Airbnb Files Suit Against Guest who Held Party that Ended with a Shooting in Sacramento. ABC10-KXTV. https://www.abc10.com/article/news/crime/airbnb-files-suit-sacramento-house-party/103-4314ab3b-9b2a-4280-b3ec-61608441e179

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