National Football League: The Fault in Concussion Protocol (2017)

Controversy

Concussions in Football

In the 1800s, rugby started to become popular in America, but it was not adapted for American culture. Thus, American football was created. Football started in 1920 with 11 clubs in Canton, Ohio. These eleven clubs made up the American Professional Football Association, founded by Jim Thorpe, but was renamed to the National Football League (NFL) just two years later. The rival league to the NFL, known as the American Football League (AFL), formed in 1940 (Klein 2014). Football became increasingly popular and became sports fans' favorite sport in 1965. Then, in 1966, the commissioner of the AFL-NFL, Pete Rozelle, agreed that the NFL and the AFL would begin merging in 1967 and be fully merged by 1970. The first Super Bowl was the game between the best team from the AFL and the best team from the NFL in 1967. During the merger, the teams from the AFL became the American Football Conference and the teams from the NFL became the National Football Conference ("Pro Football Hall..."). Now, the Super Bowl game, arguably the most important game of each year, is between the champions of each conference. These are violent games in nature, and they cause many injuries, including concussions.

Concussions are severely detrimental to a person’s health. A concussion is defined as a traumatic brain injury caused by a bump, jolt, or blow to the head that causes the brain to move back and forth rapidly in the head. Symptoms can occur immediately after the injury, or they can be delayed by as much as several hours. Without being properly treated, a concussion can have long term effects to a person’s health, including (but not limited to) Chronic Traumatic Encephalopathy (CTE), changes affecting thinking, sensation, language, and emotion, and even death ("What is CTE?").

Over the last few years, many lawsuits have been pursued against the NFL by the families of players who eventually suffered from CTE. According to the Concussion Legacy Foundation, CTE is when a "protein called Tau forms clumps that slowly spread throughout the brain, killing brain cells" ("What is CTE?"). Many players who suffered from CTE died; this is and was such a big issue that a movie was made to bring awareness to this issue. The movie, starring Will Smith, came out in 2015 and is called Concussion. Due to these issues, the NFL was forced to change their policies.

Tom Savage - December 10, 2017

On December 10th, 2017, NFL quarterback of the Houston Texans, Tom Savage, fell to the ground after being violently tackled during an offensive play. In a video that can be seen on YouTube, Tom Savage hit his head on the ground and went on to have seizure-like body movements. According to Tiki Barber, a former player in the NFL, Tom Savage exhibited clear signs of having a concussion. He stated that Savage was "staring blankly into the sky with his hands twitching and him not being able to move" (Time_Sports 2017). Afterwards, he was taken through the NFL's Sideline Concussion Assessment, which is a method that NFL and NFL affiliates use to determine if a player has a concussion. The assessment cleared Savage to continue playing in the game. After only one series of plays, he was taken back out of the game for further assessment and was deemed incapable of returning; the second assessment showed that Savage did, in fact, have a concussion (Seifert 2017).

Jacoby Brissett - November 12, 2017

On November 12th, 2017, Jacoby Brissett, quarterback of the NFL's Indianapolis Colts, also suffered a head injury during an offensive play against the Pittsburgh Steelers. Slow to stand up, he completed the same sideline concussion protocol that Savage did, and was cleared to continue playing. However, after a few plays, he was taken out and declared to have a concussion (Seifert 2017).

One might ask, how did the concussion protocol clear both players when they exhibited visually evident concussion symptoms? The current NFL concussion process starts with the referee sending the player in question to the sideline. This occurs when the referee or medical professionals see that a player exhibits one or more of the following symptoms: confusion, amnesia, loss of consciousness, “blank or vacant” look, slow rise from the ground, balance issues, or a clutching of the head. When being examined, medical professionals look for headaches, dizziness, balance difficulties, nausea, amnesia, disorientation, a ringing in the ears, and sensitivity to light or sound. During the initial test after a player suffers a head injury or concussion-like symptoms, players are taken to a tent where they are asked about the history of the event, such as what they were doing, what happened, etc. The policy also requires video of the hit to be evaluated by the medical professionals. Then, they are given a focused neurological exam that includes a cervical spine examination, speech evaluation, and a physical movement and eye movement evaluation. If the test results in a positive diagnosis of a concussion, or inconclusive or suspicious results, the player must be sent to the locker room for further evaluation. If they are not cleared, they cannot return to the game. If a player is cleared, the policy requires that the player is constantly evaluated while they play for the rest of the game. If any other symptoms appear, they will be sent to the locker room. Some concussion symptoms have delayed onset (Seifert 2017).

The NFL requires that an unaffiliated neuro consultant (UNC) must be present at every game in order to evaluate players who may get concussions (Mortensen 2017). However, this has not always been the case. Before Tom Savage and Jacoby Brissett suffered head injuries, only the team's medical professional was required to be at the game evaluating players' health. Realizing that there were flaws in this system after these incidents occurred, the NFL incorporated their new rule of requiring a UNC at every game. The UNC must give their professional opinion and if it does not match the team physician’s opinion, the UNC will be given an opportunity to explain their reasoning behind their opinion. Ultimately, however, the decision is up to the team physician, and they will communicate their decision to the player. Many teams use their own hired medics; therefore, each medic is affiliated with the team, and not directly with the NFL. It seems that medics are subject to coercion from the teams. Since they are paid by the teams, they are strongly encouraged to evaluate the important players of that team as healthy, whether they actually are or not.

Through considerations of each of the four ethical theories, it is found that the NFL allowing teams to rely on their own medical professionals when evaluating players is ethically impermissible.

Individualism

According to Milton Friedman's Individualism Theory, the goal of business is to profit, so anything done in order for a business to make a profit is ethically permissible as long that it stays within the law (Salazar 2018). Since there are no laws state-wise or in the United States in general preventing sports affiliations from putting injured players back into games, the NFL did not do anything wrong according to individualistic theory. The NFL franchise brought in $13 billion in 2017. This was largely in part of keeping their good players in the game. Since the best players in any sport are the ones to play most often, they are the most susceptible to head injuries and concussions. They are also the ones that bring in the most money. People generally admire and support good players, so they bring in the most revenue. When a player like this gets injured, it damages the revenue and business. Putting important players, who may be injured, back into the game keeps supportive fans in tune. Though they may not play as well, the benefits outweigh the risks regarding the NFL business. Therefore, under Individualism, players returning to the game based on the recommendation of the team's medical professionals is ethically permissible.

Utilitarianism

John Stuart Mill created the Utilitarianism Theory of Ethics and it is centered around people's happiness. In this theory, everyone deserves happiness equally, so it evaluates all of the stakeholders' happiness and reaches an ethical conclusion based on the number of people who will be happy (Salazar 2018). In this situation, the stakeholders are the injured NFL players, their families, their teammates, the coaches, the NFL and its affiliates, and all NFL fans. In both cases of injury, the teams sent the injured players back into the game after evaluation. Doing so caused the players to potentially become more injured, so they would not be happy. The teams are affected because they could win the game if their good players are in the game, but they could lose the game if the players who are playing are extremely injured. Therefore, the teammates would be indifferent in this sense. The players' families would be upset to learn that their loved one is playing while injured. Since it could lead to further injury, it is dangerous to continue playing, and the families would not be happy to learn that this was occurring. The NFL fans would be upset. It is known that fans who learned about the effects of concussions and the nature of football relating to concussions have turned away from the sport. They refuse to allow their children to play for fear that they will get concussions that will have lasting damage. Therefore, under Utilitatianism, players returning to the game based on the recommendation of the team's medical professionals is ethically impermissible.

Kantianism

A player entering the medical tent

Kantianism is an ethical theory that was developed by Immanual Kant. The theory behind this is that people should do the right thing for the right reason. A person or business should act in Good Will; that is, the acts should be intrinsically good. This stems from a person's innate rationality. Additionally, it it ethically impermissible under Kantianism to use people as a mere means to an end. This includes lying and deceit. The idea behind Kantianism is also the fact that people should be able to make their own decisions based on all of the information (Salazar 2016). Relating back to the incidents involving Tom Savage and Jacoby Brissett, the NFL medical professionals surely did not send the players back into the game for the right reason. It was clear that both exhibited clear signs of having a traumatic brain injury on the field, yet they were both cleared to continue playing. The medical professionals had to know that these players were unfit to continue playing, but for the sake of the NFL and the game's outcome, they sent the players back into the game. Therefore, the medical professionals in the NFL did not act in Good Will; these decisions were made for the wrong reasons. Additionally, the players were used as a mere means to an end. Their health was endangered in order for the team to win and the NFL to make more money. The medical professionals are professionals; they were given all of the information needed to make the right decision, yet they failed to do so. Therefore, under Kantianism, players returning to the game based on the recommendation of the team's medical professionals is ethically impermissible.

Virtue Theory

Virtue Theory was thought to have been invented by Aristotle, but it has not gained much popularity over the years. This ethical theory is based on the idea that if something or someone fulfills their purpose, then it is good. A virtue is something that helps and makes people or things better. Therefore, virtues enable someone or something to fulfill its purpose. According to Aristotle, a person is happy if they fulfill their function. The four virtues of character are courage, honesty, self-control, and fairness (Salazar 2018). For this case, the football players who were sent back into the game injured were fulfilling their purpose of being football players. Savage and Brissett fulfilled their function of playing football, which is their career. On the other hand, the teams' medical professionals were not courageous. They did not stand up for what they know is right, which would be to bench these players. Evidently, the medical professionals were not honest; they should have known that the players were concussed, yet they were not honest and, therefore, did not do the right thing. Therefore, under Virtue Theory, players returning to the game based on the recommendation of the team's medical professionals is ethically impermissible.

Most of the information presented points to the idea that what the medical professionals did was unethical. Though they may have been coerced into doing so, sending injured Savage and Brissett back into the game was not the right thing to do.

Works Cited

Klein, Christopher. “The Birth of the National Football League.” History.com, A&E Television Networks, 4 Sept. 2014,
     www.history.com/news/the-birth-of-the-national-football-league.

Mortensen, Chris. “NFL Adds Neurotrauma Consultants as Part of Revised Concussion Protocol.” ABC News, ABC News
     Network, 29 Dec. 2017, abcnews.go.com/Sports/nfl-adds-neurotrauma-consultants-part-revised-concussion-
     protocol/story?id=52045389.

“Pro Football Hall of Fame.” Pro Football Hall of Fame Official Site,
     www.profootballhof.com/football-history/history-of-football/.

Salazar, Heather. "Kantian Business Ethics." Vaidya, Anand, Fritz Allhoff and Alexander Sager. Business in Ethical Focus.
     Broadview Press, 2016.

Salazar, Heather. Western New England University. Spring Semester 2018 Class Notes.

Seifert, Kevin. “How Is the NFL Concussion Protocol Supposed to Work?” ESPN, ESPN Internet Ventures, 11 Dec. 2017,
     www.espn.com/blog/nflnation/post/_/id/261317/how-is-the-nfl-concussion-protocol-supposed-to-work.

Time_Sports. “Tiki Barber: Tom Savage Fiasco Shows NFL Concussion Protocol Can't Be Taken Seriously.” USA Today,
     Gannett Satellite Information Network, 11 Dec. 2017, www.usatoday.com/videos/sports/2017/12/11/tiki-barber:-tom-
     savage-fiasco-shows-nfl-concussion-protocol-can't-taken-seriously/108511582/.

“What Is CTE?” Concussion Legacy Foundation, 30 Aug. 2017, concussionfoundation.org/CTE-resources/what-is-CTE.

The Concussion Lawsuit Against The National Hockey League (2016)

The Concussion Lawsuit Against The National Hockey League (2016)

Controversy

The National Hockey League Logo

The National Hockey League was established in 1917 as the main professional hockey league in the world. Its focus has been to provide entertainment for fans, by displaying the world’s top hockey talent. The league draws many highly skilled players from all over the world and currently has players from approximately 20 different countries. Like any professional sports organization, the league thrives off this talent they put on display, and that is what has made the NHL so successful over the years.

In 2013, former National Hockey League players filed a lawsuit against the league for their neglect towards the issue of concussions in the NHL. The NHL has been fighting the validity of the case since it has been filed, but in 2016, a U.S. District judge in Minnesota refused to dismiss the case. (Dobuzinskis, 2016) This validates the case in a sense that the judge saw the actions by these former players as reason for legal recourse. For years, the NHL has tried to avoid addressing the issue of concussions in hockey. The reality is, hockey is a fast-paced, violent sport that can result in many serious injuries, concussions being the most common.        

Dr. Bennet Omalu

 We have seen concern regarding concussions emerge as years go on, especially in the National Football League, where Dr. Bennet Omalu discovered the correlation between playing football and concussions. His studies went on to show how concussions lead to a condition called CTE (Chronic Traumatic Encephalopathy) which is a degenerative brain disease derived from multiple concussions over time. This is the concern that the former NHL players have, that concussions players receive throughout their hockey careers could lead to permanent brain damage such as CTE. The Minnesota judge confirmed these players concerns as valid by refusing to throw out the case when appealed by the NHL. The NHL’s actions towards this lawsuit are reflective of how they have treated concussions and player safety over time. There has always been a sense of neglect when it comes to how active the National Hockey League is in taking care of the overall health of their players.

 Hockey players are known as ‘tough guys’, for example, players have been known to get injuries from play such as cuts stitched up during a game and return to that same game to play. We are talking about guys who get hit with 95+ mph slap shots in the face, and only miss part of that same game before returning. As a league, the NHL likes the idea of their players being known as these ‘tough guys’ because the fans and viewers at home know that hockey is a rough and tough sport. As tough as these players are, player safety is no joke, and the players themselves have spoken out more and more over the years about the league’s neglect towards player safety.

Stakeholders

Stakeholders are anyone who is affected by the actions of a company. The stakeholders in this NHL case are the league, the players, the players’ families, fans, and the teams. The league and the players are obviously the most directly affected by the situation, being the two who are  in the legal suit. Though, one must be mindful of all the people who branch off both the league and the players. For the league, the teams within the league are effected by concussions, losing players to injury quite often due to the length and seriousness of a head injury, teams can lose players that have a positive impact on their team’s ability. Missing these players could negatively affect team revenue, if the team is missing their star player then they could lose a percentage of fan interest. As for the player’s side, players and their families are both negatively affected by concussions, and even more-so if these concussions lead to brain damage later in life. Lastly, the fans are the ones who keep the league going, their support and opinions are what matter to the league because the fans are their source of income, this makes the fans a crucial stakeholder in this dilemma.

Individualism

            Individualism focuses on maximizing profits while staying within the constraints of the law. Individualism is very relevant in this case, obviously, like any business, the NHL’s goal is to maximize profits for their organization. Yet, the second part of individualism is tricky, is putting these players at risk of serious injury within constraints of the law? This is the issue that the former players filed the suit based on. The NHL makes money off these players going out on the ice and putting their well-being on the line. Many careers of players will be cut short due to injury, such as Marc Savard, a

Marc Savard playing for the Boston Bruins

player forced into retirement due to an excessive number of head injuries in 2010. He was considered to be one of the league's top players when he played for the Boston Bruins before his career came to an abrupt end due to concussions. The NHL would make the case that the danger they expose their athletes to is not illegal. The players are required to sign contracts to play in the NHL and the league would argue that the players know what they are signing up for. The players may make a case, however, that the NHL has not done extensive enough research to present the possible risk of head injuries involved with playing pro hockey. So, although it is certain that the NHL is maximizing its profits, whether or not they are abiding by the law is, to a degree, in question.

Utilitarianism

Passionate Fans Frustrated with the 2012-13 NHL Lockout

            Utilitarianism is based on happiness of stakeholders. Basically, the idea behind utilitarianism is to make decisions that don’t necessarily always bring in the highest profit, but rather make decisions that benefit all of your stakeholders. Because the ethical dilemma is between two stakeholders in the company, it is clear that utilitarianism was not being considered by the NHL. The players are arguably the largest stakeholder in the National Hockey League. Obviously, the reason this Concussion Suit was filed is because there is a large percentage of the players who are unhappy with the league’s concern for their well-being. If the NHL is neglecting a stakeholder, then clearly they are not working to try and make them happy. When the players and the league are in disagreement, it often results in none of the stakeholders being happy. The league and the players have had disagreements before, and these disagreements do not always go well, the last issue seen was an NHL Lockout in 2012-2013 which resulted in half of the hockey season being missed due to the failure to agree on a new Collective Bargaining Agreement. This situation left no stakeholders happy, so as you can see the NHL does not have the best history of keeping stakeholders happy, especially the players themselves. The players filing a lawsuit against the league is just another instance of the two disagreeing on crucial issues within the game of hockey.

Kantianism

            Kantianism is based around rational decision making, autonomy of individuals, and honesty and freedom (Salazar, 20). Kantianism focuses on good will, and not performing unethical actions under any circumstances, such as using people for your own personal gain. Overall, it seems that Immanuel Kant, the philosopher behind the idea of Kantianism, believed in being true to people while doing what is right.

            The NHL is not following Kantianism because of their use of their players. The players were not fully briefed on the long-term risks that come with head injuries from playing hockey. This can certainly be seen as the league using their players for their own personal gain, while the players are underinformed about the risks of injury. The league is not being true with their players and therefore they are not following the ways of Kantianism. This hinders the players’ ability to make rational decisions about playing hockey, or treating their head injuries. Often, players are more focused on getting back out and playing rather than resting when they are concussed, this is likely due to the league’s lack of informing players about the true dangers of concussions and long term brain damage.

Virtue Theory

            Virtue Theory judges a one’s character based on a variety of characteristics that are believed to make an individual virtuous. A person or entity has virtues which decide whether or not this person is succeeding or not. Such virtues can be characteristics such as intelligence, honesty, care, compassion and many more that contribute to a virtuous person. The reason these four characteristics are important in the disagreement between the NHL and its players are because these are characteristics that the league is not displaying by conducting themselves in the manner that they have been for years. They have not been intelligent about how to handle concussions and researching how to prevent concussions, they have not been honest with their players about the risk of concussions, and of course, this dishonestly leads to lack of care and compassion for their players, a major stakeholder in the organization.

Justified Ethics Evaluation

I personally believe the NHL is acting unethically in their lack of attention towards concussions and the risks that they include. Player safety seems to be a real issue within the league at the moment, and it seems as though instead of working with the players to achieve a safer environment, they are denying that concussions are even an issue. If there enough players stepping up to file a lawsuit against the league, it is clear that concussions are in issue that the NHL needs to address.

References:

Dobuzinskis, Alex. "Concussion Lawsuit against NHL Can Proceed: U.S. Judge in

Minnesota." Reuters. Thomson Reuters, 18 May 2016. Web. 06 Apr. 2017.

"NHL Concussion Litigation: Alleging National Hockey League Concealed Risks of   

Concussions." NHL Concussion Litigation: Alleging National Hockey League Concealed Risks of Concussions. Robbins Geller Rudman & Dowd LLC. Web. 06 Apr. 2017.

Salazar, Heather. "The Business Ethics Case Manual." The Authoritative Step-by-Step Guide to

Understanding and Improving the Ethics of Any Business (2014) Web. 06 Apr. 2017.

Active NHL Players Totals by Nationality ‑ 2011‑12 Stats." QuantHockey. Web. 06 Apr. 2017.

Wheeler, Scott. "Marc Savard on Health and Life after Hockey." Stanley Cup of Chowder.

Stanley Cup of Chowder, 26 Aug. 2016. Web. 06 Apr. 2017.

NFL: Concussion Lawsuit (2014)

Controversy

NFL logo

The National Football League (NFL) is arguably the most popular professional sports league in North America. It is the most profitable by far with revenues last year around $9.2 billion. It consists of 32 teams each with 53 players on their active roster and 10 practice squad players. They play the sport of football each Sunday for 17 weeks starting in the fall. A number of former football players have committed suicide in the recent years. All that committed suicide were found to have Chronic Traumatic Encephalopathy (CTE). Two former players that killed themselves Jovan Belcher and Paul Oliver were both proved to have this disease. It is a degenerative brain disease said to be caused by repeated blows to the head. The brain degeneration is associated with memory loss, confusion, impaired judgment, impulse control problems, aggression, depression, and, eventually, progressive dementia.
Paul Oliver was a defensive back for the San Diego Chargers and before that, he played at the University of Georgia. He was a standout player in both college and the NFL. In 2012, Oliver got into an argument with his wife, Chelsea Oliver, so she took her kids on a walk to let him cool down.
When she returned they continued to argue. That is when he went upstairs and returned with a handgun. Shortly after he returned with the handgun he shot himself in the head. His wife said that he was depressed in the time before the shooting and that they had talked of a divorce. In April of this year, he was diagnosed with CTE. He only played professional football for four years but it had obviously taken its toll on him and his brain.
Jovan Belcher was a linebacker for the Kansas City Chiefs and on December 1, 2012, he killed himself and his girlfriend. It all started at his home where he lived with his girlfriend, Kasandra Perkins, he killed her while his mother was caring for his one-year-old child in a nearby room. He then drove to the Chiefs practice facility and shot himself in front of the current general manger and current head coach of the time. In the past couple of days, it just came out that there were signs consistent with CTE that were found in his brain.
The issue is that for many years is that the NFL hid the effects of head injuries and concussions. They downplayed them and said that they had no real long term affect on players and that they were relatively harmless. Many players suffer from injuries sustained during their playing time. In 2011, a lawsuit was filed by former players suing over concussions. In 2013, the NFL attempted to settle with the players for $675 million. The lawsuit was turned down by the judge as he said it was unfair to the players. In the summer of 2014 they resettled for the same amount but this time there was no cap on what the players could be paid for the injuries they sustained.

Stakeholders
The stakeholders in the NFL are the players, all the employees who work for the NFL, all the fans, the sponsors of the NFL, the TV providers, the TV networks, the communities in the cities around the stadiums, and everyone that plays the games. The producers of all NFL apparel and any equipment the NFL uses are also stakeholder since they have a role in keeping players safe. The key players are Paul Oliver, Jovan Belcher, and other former players that committed suicide and are affected by the lawsuit for injuries sustained playing football.

Individualism

Paul Oliver, former defensive back for the San Diego Chargers

According to Individualism, “Business actions should maximize profits for h owners and stakeholders of the business but do so within the law”. The NFL has grown in revenues from $6.5 billion in 2006 to $9.2 billion last year. They also just negotiated new TV deals for next season in which they will receive about $6.5 billion in TV revenue alone. They are a very profit driven league and always looking for new ways to make money. Two years ago they negotiated a new deal on uniforms with Nike which doubled the amount they would be paid to have their teams wear Nike clothing. They also signed a four-year $720 million deal with Verizon for Verizon to be the official wireless provider of the NFL. The NFL is a profit machine with TV deals worth no less than $622 million a year. In terms of maximizing profits, the NFL does very well and will only continue to keep growing. The NFL does all of this legally and within the restraints of the law. All of the practices in which they gain their money is legal. In the sense of Individualism, the NFL is ethical because it makes all its money in legal ways.

Utilitarianism
According to Utilitarianism, “Business actions should aim to maximize the happiness in the long run for all conscious beings that are affected by the business action.” The NFL does cause happiness for its players as they achieve the level of satisfaction of making it to the highest possible point in the game of football that they can. However, the happiness is usually short lived as the average career of an NFL player is 3.5 which is the lowest of any major sports league in America by almost a year. So although short term happiness is achieved long-term happiness is not, as many players are met with severe injuries after their playing careers are over. The lawsuit which outlines some serious medical issues such as ALS, dementia, and CTE. All serious injuries that affect you greatly. In ALS you are usually dead in between 2-5years and dementia slowly makes you lose your memory. And if you can’t remember all the great times that you played for a can is it worth it and can it still cause you happiness? CTE can cause many problems such as anger and depression. Those prevent happiness. So the NFL might be good at causing you initial happiness it will most likely lead to sadness. In the cases of Paul Oliver and Jovan Belcher, the game that they loved ended up killing them.

Kantianism

Permanent brain trauma on NFL players' brains vs normal brains

Kantianism is “Always act in ways that respect and honor individuals and their choices. Don’t lie, cheat, manipulate or harm others to get our way. Rather, use informed and rational consent from all parties.” The NFL has a history of downplaying concussions and head injuries telling players that they have very little effect on the players in the long term and that serious injury from head injuries was rare. Obviously, this is not the case and the NFL lied and manipulated players for years. Part of the culture is to man up and just play through injuries. So many saw the head injury as an injury that was very playable through so they just played through it thinking they would be fine. Many players were under this false assumption and maybe if they knew what injuries could mean in the long run they could either stop playing or try and get help for their injuries. Paul Oliver was suffering from depression and anger which are symptoms of CTE. Maybe if he knew what the symptoms were he could’ve gotten help. Also, a part of Kantianism is “’the formulation of humanity,’ which states that it is wrong to use people as a mere means to get what you want.” The NFL clearly was wrong in using players to simply make money and not properly warn them about the dangers of the game. They saw players a mean to profit and knew that if one gets hurt they have another player just like him to replace him. The players are basically soldiers and they go out and make the NFL money and if one gets hurt then it is just a casualty of war.

Virtue Theory 
According to Virtue Theory, you should, “Act so as to embody a variety of virtuous or good character traits and so as to avoid vicious or bad characteristics.” The four virtue characteristics are courage, honesty, temperance and justice. Courage is the willingness to take chances and to stand up for what is right. The NFL knew that the head injuries would affect the players in the long term but they hid it for as long as they could until it came out that they are dangerous. They still, however, refuse to say that they are at fault for the injuries. The honesty represents being truthful with the stakeholders of the business. The NFL was not honest with its players about the effects of their head injuries. Temperance represents the ability of the entity to set realistic expectations. The players realistically expect to be told the truth about their injuries and not have them hidden from themselves. Justice represents being fair to all parties. It is not a fair by the NFL to hid or lie about the long term affects of the injuries to their players.

References 

"Autopsy: Former KC Chiefs LB Jovan Belcher Suffered from CTE at Time of 2012 Murder-suicide." FOX Sports. 29 Sept. 2014. Web. 1 Oct. 2014.
"CHRONOLOGY OF PROFESSIONAL FOOTBALL." Web. 1 Oct. 2014. <http://static.nfl.com/static/content/public/image/history/pdfs/History/2013/353-372-Chronology.pdf>.
"What Is CTE? » CTE Center | Boston University." CTE Center RSS. Web. 1 Oct. 2014. <http://www.bu.edu/cte/about/what-is-cte/>.
Almasy, Josh. "Paul Oliver's Suicide Is Latest in a String among Former NFL Players."CNN. Cable News Network, 26 Sept. 2013. Web. 2 Oct. 2014.
Burke, Doris, Brian Hendrickson, and Daniel Roberts."Inside the NFL's $9.3 Billion Money Machine."CNN.CNN.Web. 19 Oct. 2014.
DesJardins, Joseph R..An introduction to business ethics. Fifth ed. New York: McGraw Hill, 2014. Print
Fenno, Nathan. "Lawsuit Claims Concussions Drove Ex-Charger Paul Oliver to Suicide." Los Angeles Times. Los Angeles Times, 24 Sept. 2014. Web. 1 Oct. 2014.
Flynn, Daniel. "The NFL Suicide Epidemic Myth." Breitbart News Network. 13 Jan. 2014. Web. 2 Oct. 2014.
Salazar, Heather. "The Case Manual." 25 Aug. 2014. Web. 17 Oct. 2014.
Zurko, Roz. "List of 12 NFL Players Who Committed Suicide." FULL OF KNOWLEDGE. 29 Sept. 2013. Web. 2 Oct. 2014.