Canada
Goose: Animal Cruelty Allegations (Mid 2000’s-2018)
Controversy
Animal Cruelty over the
years has become increasingly more important. It has become more of a problem
and has gained much more attention than it used to. Canada Goose, one of the
most popular winter-wear companies, has been in the hot seat because of this topic
for a few years now. Much controversy has arisen from
the aggressive and unethical tactics that Canada Goose uses to capture and kill
coyotes, ducks, and other animals. Many people nation-wide are starting to see
the harsh conditions that Canada Goose puts animals through just for their fur.
For people who do not know, the capturing and trapping of animals can be and
usually is a very gruesome process. Canada Goose, for example starts off the
capturing cycle by hiding steel leg clamps, head and body gripping traps, and
neck snares in the wilderness in hopes to capture coyotes to use their skin as
fur. After these animals are captured, they spend days suffering and sometimes
even attempt to chew off limbs in order to escape from these traps. Being stuck
out alone causes blood loss, shock, dehydration, or possibly attacks from
others predators. If the trap or these issues like blood loss, shock, and
dehydration, does not kill the animal, trappers will shoot or strangle them
until dead. Although capturing coyotes is the only intent of the company, these
vicious traps tend to capture other animals as well including dogs, cats,
birds, and other animals. Once the coyote is dead, trappers skin them and
discard their naked bodies. Trappers are left with the animal skin, and that
animal skin will soon be sewn onto the hood of a Canada Goose jacket.
Canada Goose jackets are products of cruelty, and it’s not just coyotes
who are killed for profit. The company also uses skin and feathers from ducks
and geese whose throats are cut and whose bodies are dumped into scalding-hot
water, to be used as down. The company has also been accused of false
advertising how they get their fur, saying that they kill animals in a “safe
and harmless” way. On the Canada Goose website, they
describe killing coyotes for fur as humane, ethical, and responsible. They even
brag about how Canada is a world-wide leader in humane animal trapping. People
are getting upset seeing these animals, who have no intent of harming us, being
harmed. People want rule and policy changes that will prevent this company from
murdering these wild animals. Canada Goose is not killing animals just to kill
them, but instead because that is where they will get the best material
possible for their product. Why do they need such real material? Because it
allows them to sell their jackets for a ridiculously high price.
Stakeholders
There are multiple
stakeholders affected in this situation. First being the stockholders of the
company. With negative accusations being made against the company for animal
cruelty the company stock price could drop. The second group of stakeholders
that are affected are customers. They are being affected in two ways. Customers
who own a Canada Goose coat are reflecting a poor self image to some people
just by wearing the coat and are getting criticized saying they support animal
cruelty. The other group of stakeholders who are affected by this are all
employees from Top company executives to rookie salesman and saleswomen. A lot
of people do not like the way they do business and they give out poor
word-to-mouth advertisements about the company and their staff because
of it.
Individualism
Individualism focuses on
one main target; Profits. One must do all that they can possibly do to increase
profits of the company and every stakeholder involved. However, the methods in
which they achieve higher profits must be within legal boundaries. Hunting and
trapping animals for the fur is in a lot of ways unethical, but it is not
illegal. Since using the original fur allows Canada Goose to sell their jackets
at extremely high prices, an individualist would approve of how this company
does their business.
Utilitarianism
Utilitarianism values
bringing happiness and pleasure to all beings capable of feeling it. Unlike an
individualist, A utilitarianist would change their way of business if it meant
more happiness and pleasure to all, even if this change hurt their sales and
profit numbers. They would not kill a living thing just for the comfort of a
big, fancy jacket. Based on the growth of attention that this issue is getting,
we can assume that someone, somewhere feels displeasure and sadness from the
hunting and trapping of animals. Someone who truly values ethics would not
approve of a company profiting off fur that comes from hunting, trapping, and
killing wild animals. That being said, a Utilitarianist would not approve of
doing business and making money the way that Canada Goose does.
Kantianism
The main goal of
Kantianism is to act rationally and by good will. One should not consider
themselves exempt from any rules, they should allow and even help people make
rational decisions, and they should respect people, their individual needs, and
differences. Most importantly, a Kantianism is motivated by goodwill and will
seek to do what is right, not because it benefits them, but simply because it
is the right thing to do. Therefore, someone who values Kantianism would not
approve of this style of business. Killing wild animals and using them for
profits is not acting by goodwill. Unless it is constantly causing harm to
humans, or even other animals, killing a living, breathing, animal is in no way
the right thing to do. Killing these wolves is not a crime, but that does not
mean it is okay and for that reason, A believer in Kantianism would not approve
of how Canada Goose obtains their fur.
Virtue
Theory
To be considered ethical
under the virtue theory a person must act to embody good character traits and
avoid bad ones. The virtue theory breaks down a business into four different categories:
courage, honesty, temperance, and justice. Canada Goose violates the courage
virtue by trapping innocent animals and using them for sales. People can argue
that the way Canada Goose entices buyers does not break the justice virtue
because what they are doing is considered legal. They are not only trapping
they targeted prey though, these traps also catch animals like dogs, cats, or
whatever animal may be unfortunate enough to walk upon them and that most certainly
breaks the virtue of justice. Whether or not the company breaks the virtue of temperance
is also up for debate, however, one can question whether or not killing an innocent
animal for company and personal profits is considered self-control.
References
https://www.canadagoose.com/us/en/our-history.html
Feldberg, I. (2016, April 22). Fans of popular down jacket are
facing a real fur problem - The
Boston Globe. Retrieved March 02, 2018,
from
https://www.bostonglobe.com/lifestyle/style/2016/04/21/fans-popular-down-jacket-are-facing-real-fur-problem/ArIWgfbWid0xRfz7wLFY0K/story.html
Harris, S. (2016, November 17). 'Knock this company down:'
Canada Goose becomes 'main
target' for
anti-fur activists. Retrieved March 02, 2018, from http://www.cbc.ca/news/business/canada-goose-peta-anti-fur-animal-rights-1.3850411
P. (n.d.). Step by Step, This Is How Canada Goose Kills Coyotes
for Jackets. Retrieved March
02, 2018, from
https://www.peta.org/features/coyotes-killed-for-canada-goose/
Salazar, H. (n.d.). The Business Ethics Case Manual.
Well organized blog post. The photos really help portray the emotions behind the seriousness of the case. Lots of info is provided and all theories are presented. Great job.
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