In 2016, the attendance for the thirty-six games of March Madness was 703,854. Most can agree that college basketball is one of the most watched sports in the country. People anticipate the month of March because they cannot wait to submit their final bracket for a chance to win it all. However, not all teams make it into March Madness every year. It is strictly based on records and the caliber of teams that have been beaten, along with teams that have also lost. These college programs are recruiting year-round to build the strongest team they can. This way they can compete with the other very talented teams when it comes March. This year in college basketball there was huge problem of college coaches bribing players for them to come to their school. There was a total of ten people arrested so far for this scandal, which includes four NCAA basketball coaches and an Adidas manager. The scandal involved a bribery investigation involving recruitment efforts. Among those arrested were Lamont Evans, an associate coach of Oklahoma State University, Chuck Person, an associate coach of Auburn University, Emanuel "Book" Richardson, an assistant coach of the University of Arizona, and Tony Bland, an associate coach of the University of Southern California. These coaches were offering these players and their families money for them to come to their basketball program. Every one of these college basketball programs are well respected and are always pushing to punch their ticket in March.
|Rick Pitino (Louisville Basketball Coach)|
However, the biggest story line so far was the Louisville basketball program. The Cardinals have won three NCAA championships (1980, 1986, 2013) and have been to 10 final fours (sixth most of all time) in 42 NCAA tournament appearances (fifth most of all time) while compiling 76 tournament wins (sixth most of all time). As you can see, this school is high in the ranks as one of the best of all time. Before, this scandal they had the reputation of one of the best D1 basketball schools in the nation. However, that is all at jeopardy, Hall of Fame coach, Rick Pitino was removed from his job at Louisville and was put on unpaid leave. Pitino was forced to take the unpaid leave following his role in a recruiting scandal that was brought to light Tuesday when the FBI announced it has been running a two-year investigation into bribery, fraud and corruption in the sport.
|Brian Bowen (Five Star Basketball Recruit)|
The recruit that was a huge apart of the scandal was Brian Bowen, a five-star recruit that Louisville really wanted to join their team. Pitino is tied to an alleged scheme to deliver $100,000 to Bowen's family through cash supplied by Adidas executive Jim Gatto. This was just days before the five-star recruit committed to Louisville, per FBI documents related to the scandal. Now Adidas is involved in this case and are in trouble as well. Adidas just signed Louisville to a 10 year $160 million dollar but now that is at risk because of the wrong doings. Bowen has enrolled in his Spring classes and is now waiting to see if he will be eligible for this season. Since a school like Louisville was caught in this case, the NCAA is now cracking down on all recruitment.
|Adidas supplied money to|
Individualism states that “Business actions should maximize profits for owners of a business, but do so within the law". Milton Friedman is a pioneer in the realm of individualism. He believes that “there is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition, without deception or fraud”. These companies and programs put their futures at risk with their decisions. Although Adidas and Louisville were maximizing their profits not only short term but also long term in breaking the law. Adidas was breaking the law by paying the top recruit, Bowman, so he would come to Louisville. The reason they did this was so one of the best players was always wearing the Adidas logo and would hopefully become brand loyal. He will most likely become a professional basketball player and if successful, Adidas hopes to sign a long term deal with him to promote their brand. Adidas is attempting to maximize their profit without breaking the law. Louisville is also trying to maximize their profit by signing a $160-million-dollar deal but were caught bribing players to come to their school using money. Now that they broke the law, their deal and future are at risk.
Utilitarianism is very different than Individualism because the definition in The Case Manual states that "Business actions should aim to maximize the happiness in the long run for all conscious beings that are affected by the business action". Utilitarianism allows businesses to pursue the interests of their stakeholders even if every individual action does not directly profit the business. Furthermore, Utilitarianism states that happiness does not need any further justification—it is a natural human good. Louisville was paying the Bowen family $100,000 for their son to attend Louisville. Bowen's family was not in a good financial situation, so this money was very valuable to them. This makes them extremely happy because they won't have as many money problems. Especially because he will soon make millions in the NBA. The actions by Louisville aim to maximize the happiness of their future star. Adidas on the other hand was being selfish because all they really cared about was to get the five-star athlete to wear their brand. If Bowen was to wear Adidas in college, he is more likely to wear the brand in the NBA and that is exactly what they want. They were not aiming for happiness which is what the main idea of Utilitarianism states.
When addressing Kantianism ethics both sides were negative. In the Case Manual Kantianism is described as "Always act in ways that respect and honor individuals and their choices. Don't lie, cheat, or manipulate or harm others to get your way. Rather, use informed and rational consent from all parties". Instead of lying, cheating, stealing, or performing
|Louisville wins Championship in 2013|
The virtue theory is an "Act so as to embody a variety of virtuous or good character traits and so as to avoid vicious or bad character traits". A virtue is a characteristic that allows something to function properly. A vice is the opposite in that it is a negative characteristic that is likely to lead us to a life of unhappiness. The four main virtues in business are: courage, honesty, temperance, and justice.Rick Pitino did not show courage throughout this scandal because he did not take stand for the right ideas and actions. He was flying under the radar with what he was doing and was avoiding all possible punishments. These actions showed they he was not being honest with the media and everyone who would be impacted. However, the truth was revealed and everyone involved was negatively impacted. Pitino does not posse’s temperance because he knew getting these players were unrealistic unless he cheated the system. Finally, justice is displayed through hard work, quality products, good ideas, and fair practices. This is almost these except opposite of what happened because they were not putting in hard work or having fair practices to get these recruits they were simply trying to buy the recruits. The Louisville basketball team and Adidas will now have that reputation for many years to come until they find a way to redeem themselves, if possible. Louisville's basketball season starts Sunday November, 12th to try to have a good enough season to be able to play in March. There is a good chance Brian Bowen is on the sideline to start the season.
CBS Sports Staff . “College Basketball Scandal Updates, News: Louisville Has Interim Coach for Rick Pitino.” CBSSports.com, 29 Sept. 2017, www.cbssports.com/college-basketball/news/college-basketball-scandal-updates-news-louisville-has-interim-coach-for-rick-pitino/.
Bailey, Phillip M. “University of Louisville Scandal Could Have 'Devastating Effect' on KFC Yum Center.” The Courier-Journal, The Courier-Journal, 28 Sept. 2017, www.courier-journal.com/story/news/politics/metro-government/2017/09/28/university-louisville-kfc-yum-center-devastating/706008001/.
What teams are named in the FBI CBB investigation? (n.d.). Retrieved November 10, 2017, from https://www.si.com/college-basketball/2017/09/29/what-we-know-about-each-school-fbi-investigation
Lerner, D. (2017, November 08). Louisville basketball scandal: Brian Bowen enrolls in spring classes. Retrieved November 10, 2017, from http://www.courierjournal.com/story/sports/college/louisville/2017/11/08/louisville-basketball-scandal-brian-bowen-enrolls-spring-classes/844329001/
NCAA Basketball Tournament History. (n.d.). Retrieved November 10, 2017, from http://www.espn.com/mens-college-basketball/tournament/history/_/team1/6453
DesJardins, Joseph R. An Introduction to Business Ethics. McGraw Hill, 2014.